Ancillary Revenue Management Platform
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Faredirect is an Ancillary Revenue Management tool that allows airlines to optimize revenue from ancillary merchandise sales while still monitoring main ancillary KPIs from a single platform.
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Faredirect Modules
State-of-the-art Ancillary Revenue Forecasting
Faredirect Forecaster uses AI to unlock the full potential of ancillary sales performance. Utilizing Big Data and Deep Tech techniques gives the airline a unique insight into user behaviour and motifs of purchasing individual ancillary products. Faredirect Forecaster predicts how much each traveller is willing to pay for each ancillary service by looking into each booking session.
Ancillary Business Analytics Dashboard Module
Faredirect Ancillary Business Analytics Dashboard (ABAD) has been built for airlines to monitor their ancillary performance live. It unifies all your data intelligently, removing any overlap and duplication of booking records and applying the right context in real-time. Airlines benefit from the deep ancillary performance that empowers the smart decisions of the best actions to take with them in every moment.
Economic Behaviour Module
Faredirect applies economic behavioral strategies to the offered ancillaries for further increase successful transactions per end-consumer.
Offer Management Module
Faredirect Offer Management through customer and channel segmentation. Optimized ancillary bundles are offered to the right customer at the right time.
Faredirect platform
All-in-one
Faredirect platform allows users to work only on a single platform to manage all ancillary-related tasks including monitoring, analyzing, and applying any strategy.
Intuitive Workflows
Widget-based dashboard provides different view options to satisfy different user expectations and help users to identify any revenue opportunities
Data in real time
ABAD receives both historical and real-time data in order to provide consumers with up-to-date statistics.
We deliver real value
Structural revenue improvement
Faredirect grows ancillary revenue without making structural changes to current processes
Speed-to-market
Faredirect can be seamlessly implemented, directly linked to the airline’s direct distribution network
Cost effectiveness
Faredirect offers attractive subcription fee and doesn’t charge for the system implementation
Why now?
01
The Covid-19 Pandemic has an expected negative global revenue
impact for the aviation sector of $500b*
02
Airline ancillary revenues were valued at $110b in 2019 with doubledigit growth
03
You know advanced RM principles. Why not applying the same logic to pre-flight ancillaries products to generate more revenue?
Frequently Asked Questions
1. Do I need Faredirect?
Yes, with the given market standards and revenue drivers, ancillary revenue optimisation is a must for any airline. We can provide seamless integration with our product's cost-effectiveness and speed to market of our agile approach.
2. How long does the integration process take?
The customer's system exploration journey to go live can be completed within two months with Faredirect proven integration landscape.
3. How do you provide support?
A dedicated customer support team will ensure that support is provided in a prompt and agile manner.
4. How user-friendly is Faredirect?
It is aligned and designed to the decision making workflow of revenue management professional. User experience is primarily self-explanatory, and we will provide an online training manual and dedicated customer support.
5. I have purchased only a particular module. Is it easy to scale up and get more functionality?
Any additional module and/or functionality can be enabled for the customer by simply contacting the customer support team. They will address and ensure that different products are purchased and enabled.
Trusted by
Surviving in the modern airline industry world requires not only having high passenger revenue but also operating diverse revenue sources successfully. Faredirect offers a brilliant opportunity to increase ancillary revenues. Faredirect has an experienced, dynamic, solution-oriented, and enthusiastic team. As Nordwind Airlines, we are glad to be the first airline partner in this project.
Anton Mattis
Deputy Director General-Commerce of Nordwind Airlines
Ancillary revenues are becoming more critical for airlines day by day. Faredirect will give us an excellent tool to manage ancillary prices dynamically for the first time in the airline industry. This project will empower our revenue stream by increasing ancillary revenue after cutover.
Cavit Colak
Director of Pricing and Ancillary Revenue
Use the power of AI and increase the ancillary revenue of your airline.
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